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Jam tomorrow – will you buy Marks and Spencer’s new sandwich?

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As fans of Alice in Wonderland will know, it’s jam every other day — jam yesterday or jam tomorrow but never jam today. “All very confusing,” says Alice.

On Thursday, Marks and Spencer might make some of their customers wonder for a moment whether they too have walked into fantasy land. For February 26th is the day it introduces to its shelves a new product: the strawberry jam sandwich.

Basic or what?

For 75 pence you get, as you might expect, two slices of buttered white bread and a filling of strawberry jam. “For those who haven’t eaten one for years, one bite takes you straight back to your childhood,” says Marks.

The jam sandwich, it rhapsodises, is “one of the greatest simple pleasures of life” that will delight harried and nostalgic office workers.

Did Stuart Rose get it wrong at M&S?

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ms.jpgJust a year ago, Stuart Rose’s stock was riding high as the man who turned round Marks and Spencer but now he faces shareholder anger over controversial management changes, a big profit warning and a proposal to make him executive chairman as well as chief executive.

M&S shares lost 33 percent of their value last week after the warning.

Rose upset some analysts last week by announcing that head of food Steven Esom, who had been tipped as a potential successor, was leaving after only about a year in the job, following a sharply weaker performance at the food business.

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