UK News

Insights from the UK and beyond

from MediaFile:

Rule Britannia? FT fires warning shot at Apple

Photo

The release of a Financial Times app that bypasses Apple's App Store is a warning shot at the iPad maker's quest to rule the high seas of digital publishing.

Launched just hours after Apple announced Newsstand, the iPad maker's destination to access digital versions of mags and rags, FT made clear why it created the app:

"We are determined to make it as accessible as possible for the user," John Ridding, chief executive of the FT told Reuters. "Readers will be able to get our journalism through whatever device or channel they may choose."

Of course, that's in addition to the British daily not having to pay a 30 percent commission for the privilege of having its iOS version appear in Apple's Newsstand.

  •