Insights from the UK and beyond
Britain’s first live television debates between the leaders of the three mainstream political parties are not the only new feature to add spice to the upcoming general election, which Prime Minister Gordon Brown today announced will be held on May 6.
The 2010 vote is also the first time politicians and their strategy teams have had to factor in the micro-blogging site Twitter.com. The social media tool, which did not exist at the time of the last election in 2005, now has over 75 million users who between them sent four billion tweets in the first quarter of 2010.
It is also home to a vibrant — and often vitriolic — political community that is certain to go into overdrive in the run-up to polling day and beyond.
But whose side are they on?
To answer this question, Reuters commissioned market research company Crimson Hexagon to conduct a detailed assessment of opinions expressed by the UK public about the political parties on Twitter.