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No regrets, Ad men get their way

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By Sumeet Desai

At first glance it looks like a Smythson diary in a deep and
sombre blue. Look closer and it’s the new Conservative Party
manifesto.

It’s a slim bound volume that, according to Tory press
officers, eschews the usual slogans. Instead is an “Invitation
to Join the Government of Britain” — David Cameron’s big new
idea.

No new policies. Just a call to arms to the British people:
“We’re all in this together”. Apparently government does not
have all the solutions. Instead of Labour’s top-down approach, a
Tory government would empower people to take charge of their own
lives and communities.
Older Conservatives must be gnashing their teeth at the new
age adland speak but at this stage of the campaign — the
election is just over three weeks away — the party desperately
needed something to pull further ahead of Labour.

After enjoying a double digit poll lead much of last year,
the Tories lost momentum at the start of this year as the
economy recovered and they wobbled over some of their key
messages.

from MacroScope:

Instant View Video: Rebalancing global trade

Reuters correspondent Sumeet Desai talks about the G20 draft communique and what it means for rebalancing the world's economy.

Is a 1.8 percent inflation rate good or bad news?

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- Sumeet Desai, Reuters senior UK economics correspondent. -

Inflation unexpectedly held steady in July, official data showed Tuesday, but economists still expect big falls in the annual rate this year and monetary policy to stay loose for some time to come.

Is a 1.8 percent inflation rate good or bad news?

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