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from Reuters Soccer Blog:

Mr. Rich invests in Bedlington for the love of the game

SOCCER-ENGLAND/BEDLINGTONAmerican billionaire Robert Rich Jr, the 488th richest man in the world, can buy just about anything he wants to from private jets to diamonds, mansions to ocean-going liners and everything in between.

But this week it emerged that he has put some of his vast fortune at the disposal of a tiny, impoverished minor league English club by the name of Bedlington Terriers.

Their average attendances in the Northern League, the ninth tier of the English pyramid, are around 100, although they sometimes get 300 on a good day.

The appropriately named Mr Rich, whose vast food company is based in Buffalo, New York State, discovered an ancestral link with Bedlington, has visited the area and the club and is now the honorary Lord of Bedlington after his wife bought the title which was once owned by one of his forefathers.