BA attempts to talk its way out of trouble

July 14, 2009

British Airways has become a real chatterbox of late.

Chief Executive Willie Walsh is attempting to stage a recovery from a year of record losses and a business-class focus that has proven rather ill-suited to a recession. He has been scaring staff and shareholders rigid with his ‘fight for survival’ rhetoric, but how does he plan to wage this battle?

Branson enjoying rivals’ discomfort… and the spotlight

June 22, 2009

Richard Branson was made for days like this.

He’s not just flying to New York to host his airline Virgin Atlantic‘s 25th birthday party. It’s champagne at breakfast, girls on stilts, and a stroll out onto the wing of a plane carrying supermodel Kate Moss.

BA horror show should quell talk of “green shoots”

May 22, 2009

Willie Walsh likes to tell it as it is.

Recent weeks have seen smatterings of good economic news. Sectors that took the full weight of the recession last year said they were staggering to their feet now spring is here.