Check Out the drop in online sales.
Even online retailers are ready for 2008 to end. After we heard about the abysmal holiday season at stores, comScore said online sales for the holiday period up to Dec. 23 dropped 3 percent. It was the first decline in online spending since comScore started tracking online sales in 2001.
The end of 2008 will also mark the first quarter that online sales fell. From Oct. 1 through Dec. 28 e-commerce spending fell 4 percent to $36.8 billion, according to comScore.
So who were the biggest winners and losers in December? Through Dec. 24, Hewlett Packard‘s online traffic in the U.S. rose 28 percent to more than 19.4 million unique visitors. Apple, with more than 35 million visitors, saw its traffic rise 19 percent. Meanwhile, traffic to Circuit City‘s site fell 21 percent. Presumably shoppers were spooked after it filed for bankruptcy protection and said it would shut some stores. Dell‘s traffic was down 17 percent. EBay was still the most popular site, though its traffic fell 4 percent to 85.4 million visitors.
Also in the basket:
Walmart Pulls Out of Nielsen’s PRISM (Advertising Age)