Yinka Adegoke

Position: Correspondent
Yinka covers the media business with a focus on the cable TV industry, music business, online video and everything in between. He has written about media -- new and old -- and its nexus with game-changing technology for nearly 13 years.

Articles

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Media business at crossroads as deals pick up November 27, 08:08pm EST 

NEW YORK (Reuters) - The growing influence of the Web to distribute news, video and other content, combined with the lingering economic malaise, have left many media executives and investors uncertain about where to make their next bets.  Full Article 

Blog Posts

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What will the media company of the 21st Century look like?

All media businesses are heavily impacted by the Web as a distribution tool and they are doing various things to counter that. But it won't be easy say analysts in our Summit preview. They agreed that content will continue to be extremely valuable but content owners will need to figure out how to make money from the Web and other new platforms of distribution.   Full Article 

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Time Warner Cable ready to fight high program costs

Time Warner Cable, the normally placid No.2 U.S. cable operator, is getting ready for a fight with its programming partners at the cable networks and broadcasters over the rising affiliate fees. Well, in truth, TWC has always been ready for a fight with the programmers the difference this time it wants to make the first move and get its 14 million subscribers to get behind it.  Full Article | Comments [5] 

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AOL changes its name to Aol

What's in a name? The Internet pioneer formerly known as America Online, now known as AOL, will from next month be known as Aol. How do you pronounce that? We're not sure but the idea seems to be make a break from the past without completely forgetting its roots.  Full Article | Comments [3]