The Hoff wants a video game of his own

October 12, 2011

David ‘The Hoff’ Hasselhoff wants to stay “hip and current with the kids,” so he’s doing it the way he knows best–by getting beat up in cheerleader outfits and chicken suits in an ad campaign.

The Hoff is Electronic Arts’s latest pitchman in online videos for “Burnout Crash,” a racing video game on Xbox Live with the motion controller, Kinect, but he’s not stopping there: He wants a game of his own, he told Reuters in an interview this week.

“I’ve wanted to develop my own game so this was a way of seeing if this works and maybe we can take this one step further with using the same concept as ‘Burnout Crash,’ and maybe do something with the Hoff,” he said.

Hasselhoff said he’s in talks with EA about developing some kind of game or app. EA could not immediately be reached for comment.

Hasselhoff has promoted games before but declined to comment on how much money he has made from the video game industry.                                                                                              

The 59-year-old former Baywatch star said he signed on with EA after the company sent him the game and it reminded him of  driving stunts he’d help create on his hit show from the 1980s, Knight Rider.

“I saw the game and said, this is what Knight Rider is about,” Hasselhoff said.

Knight Rider, the NBC show where Hasselhoff fought crime in a talking car, went off the air in 1986.

The Hoff, who was most recently on our TV screens in ABC’s Dancing with the Stars, said he is open to taking whatever pop culture opportunities come at him, until he strikes “the lottery I’m looking for,” which is another hit like Baywatch, he said.  The actor, who also appeared in a SpongeBob SquarePants movie,  doesn’t sound like he is being too choosy.

As much as we try we feel we can’t do David Hasselhoff’s huge charming persona the justice it so richly deserves  so here’s The Hoff in his own words:

“It seems like everywhere I go I run into the words Knight Rider or Hoff.”

“We’re trying to tap into this strange metamorophisis of the viral creation called the Hoff which just kind of came along and has taken over my persona and it’s worldwide and crazy.”

“After I played road rage with the paparazzi, I said, like what am I doing? This is the most ridiculous thing ever. This is such a waste of time. You’ve got to keep your emotions in check.”

“I think we’re going to be walking around with phones for a long time.”

“From Pakistan to South Africa, we used to watch (Baywatch) with hundreds of other children on the streets…”

Photos courtesy of EA

One comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see

The moment the Hoff announced he was going into the gaming Biz. Watch the ending part where Chobot makes him realize he has to get into the gaming biz lol!

Posted by Orionsaint | Report as abusive